Irish wellness brand SEABODY in global spotlight at Cosmoprof
SEABODY, a Co. Kerry based wellness and beauty brand which just won the Guaranteed Irish Best Beauty Brand Award 2023 on March 14th, has been selected to feature at Cosmotrends at this year’s Cosmoprof Exhibition in Bologna, Italy.
Cosmoprof is the most influential global event dedicated to all facets of the beauty industry and the largest beauty trade event in Europe. Cosmotrends report is an essential global trend guide for the beauty industry. The report, (curated by global beauty trend watcher BEAUTYSTREAMS) contains a shortlist of the most innovative and on-trend products brands from across the entire exhibition. It frequently spots the next big brand and hero products and ingredients to hit the global beauty market.
Taking up over 160,000sqm, with over 200,000 visitors and more than 2,700 exhibitors from 70 countries, Cosmoprof is the place to be when it comes to sourcing new buyers, distributors, and gauging competitor activity.
“We’re thrilled to have been shortlisted for the Cosmotrends and to feature at Cosmoprof this year,” said Dr. Helena McMahon, Co-founder of SEABODY. “We are really looking forward to showcasing to international buyers as we take next steps in scaling SEABODY, a 100% Irish biotech powered, nature based and sustainable luxury beauty and wellness brand. Huge thanks to Enterprise Ireland for selecting SEABODY to participate in the Irish Pavilion at Cosmoprof and to BEAUTYSTREAMS for inclusion in this global beauty trends report.”
The Cosmotrends shortlisting sets SEABODY apart at Cosmotrends as a brand to pay particular attention to. The Pentabrite Eye Serum shortlisted will feature in key Cosmotrend exhibition spaces across the Expo, which will bring great exposure to the brand.
SEABODY’s Pentabrite Eye Serum, selected by BEAUTYSTREAMS, features in the “Not So Trashy” category of the Cosmotrends report focused on sustainability, upcycling and zero waste approaches to ingredient development and product formulation.
Pentabrite which has 6 under eye targets is powered by SEABODY’s microencapsulated marine bio-actives produced from seaweed via a novel zero waste process and upcycled blueberry seed extract. This powerhouse formulation also contains hyaluronic acid, kojic acid, vitamins C and E, hyaluronic acid, kojic acid, vitamins C and E, niacinamide, caffeine.
The efficacy of Pentabrite has been proven in clinical studies delivering amazing results with 85% increase in skin firmness and a 66% increase in elasticity. No wonder it has been referred to as Botox in a Bottle!
SEABODY will be exhibiting as part of the Enterprise Ireland Irish Pavilion from the 16th to 18th March in Hall 16 – Stand D12.